Pritikin App | Privacy Policy

Introduction

Pritikin Longevity Center (“Pritikin,” “we,” “our,” or “us”) respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how information is collected, used, disclosed, and protected when you use the Pritikin+ App (“App”), related websites, and associated digital services.

By using the App, you agree to the practices described in this Privacy Policy.

1. Information We Collect

We may collect information directly from you, automatically through your use of the App, and from authorized third-party services that you choose to connect.

Information You Provide

Information you may provide includes:

Name
Email address
Phone number
Mailing address
Date of birth
Emergency contact information
Membership information
Account credentials
Program participation information
Preferences and interests
Support requests
Survey responses
Feedback submissions

Wellness and Lifestyle Information

The App may allow you to enter or track information related to your wellness journey, including:

Wellness goals
Nutrition tracking information
Exercise activity
Lifestyle habits
Program participation
Saved content and preferences

Providing this information is voluntary.

Health Information Access

The App may provide authorized users with access to certain health-related information maintained within secure healthcare systems associated with Pritikin.

Examples may include:

Laboratory results
DEXA scan reports
Health assessments
Medical evaluations
Program-related clinical information

The App is not the official medical record system and is not the system of record for your healthcare information.

Medical records are maintained within separate healthcare systems that are subject to applicable healthcare privacy and security requirements.

Where applicable, the collection, use, disclosure, and protection of Protected Health Information (“PHI”) is governed by Pritikin’s Notice of Privacy Practices and applicable federal and state healthcare privacy laws, including the Health Insurance Portability and Accountability Act of 1996 (“HIPAA”).

Users should review Pritikin’s Notice of Privacy Practices for additional information regarding how protected health information is used and disclosed.

Information Collected Automatically

When you use the App, we may automatically collect information such as:

Device type
Device identifiers
Operating system
Browser type
IP address
App version
Usage activity
Pages viewed
Features accessed
Session duration
Referral sources

This information helps us maintain, improve, and secure the App.

Wearable Devices and Connected Services

If you choose to connect third-party devices or services, we may receive information from those providers.

Examples may include:

Activity levels
Step counts
Heart rate data
Sleep information
Workout activity
Calorie expenditure
Other wellness metrics

Supported services may include:

Apple Health
Apple Watch
Fitbit
Garmin
WHOOP
Other approved services

You control whether these connections are enabled and may disconnect them at any time, subject to the capabilities of the applicable provider.

2. How We Use Information

We may use information to:

Provide App functionality
Manage user accounts
Support program participation
Deliver educational content
Display schedules and activities
Process memberships and related services
Respond to support requests
Improve App performance and usability
Personalize content and recommendations
Analyze usage trends
Communicate with users
Protect the security and integrity of our systems
Comply with legal and regulatory obligations

3. Communications

We may send communications related to:

Account activity
Program participation
Membership benefits
Schedule updates
Service announcements
Support requests
Educational content
Wellness resources
Promotional offers

You may opt out of marketing communications at any time.

Certain service-related communications may continue because they are necessary to provide App functionality or administer your account.

4. Pritikin+ AI Interactions

The App may include artificial intelligence-powered features (“Pritikin+ AI”).

If you interact with Pritikin+ AI, we may collect and store:

Questions submitted
Prompts entered
Responses generated
Usage patterns
Feedback provided

We may use this information to:

Improve system performance
Enhance user experience
Monitor service quality
Identify technical issues
Improve educational content and AI responses

Users should avoid submitting sensitive information through AI conversations unless specifically requested through authorized App functionality.

Pritikin+ AI is intended for educational purposes and does not independently access, interpret, diagnose, or make clinical decisions regarding medical records.

5. How We Share Information

Pritikin does not sell personal information.

We may share information in the following circumstances:

Service Providers

We may share information with trusted third parties that help us operate the App and related services, including:

Hosting providers
Analytics providers
Communication platforms
Customer support vendors
Technology service providers

These providers may access information only as necessary to perform services on our behalf.

Authorized Personnel

Information may be shared with authorized Pritikin personnel when necessary to:

Support program participation
Deliver services
Respond to requests
Provide customer support
Maintain App operations

Access is limited to personnel with a legitimate business or operational need.

Protected Health Information

Protected health information maintained within Pritikin’s healthcare systems may be used and disclosed in accordance with applicable healthcare privacy laws and Pritikin’s Notice of Privacy Practices.

Legal Requirements

We may disclose information when required to:

Comply with applicable laws
Respond to court orders or legal processes
Protect the safety of users or staff
Protect the rights, property, or security of Pritikin

Business Transactions

Information may be transferred as part of a merger, acquisition, restructuring, financing, or sale of assets.

6. Third-Party Services

The App may contain links to or integrations with third-party services.

Examples may include:

Apple Health
Fitbit
Garmin
WHOOP
Video platforms
Payment processors

These services operate independently and maintain their own privacy practices.

Pritikin is not responsible for the privacy practices, content, or security of third-party services.

7. Cookies and Similar Technologies

Our websites and certain App features may use:

Cookies
Pixels
Analytics tools
Similar technologies

These technologies help us:

Understand usage patterns
Improve functionality
Measure performance
Enhance user experience

Users may manage cookie preferences through their browser settings where applicable.

8. Data Security

We maintain administrative, technical, and physical safeguards designed to protect personal information.

These safeguards may include:

Encryption
Authentication controls
Access restrictions
Secure hosting environments
Security monitoring

Medical records accessed through the App may be maintained in separate healthcare systems that utilize additional privacy, security, and compliance controls designed to meet applicable healthcare regulatory requirements.

While we strive to protect information, no method of transmission or storage can guarantee absolute security.

9. Data Retention

We retain information for as long as reasonably necessary to:

Provide services
Maintain business records
Comply with legal obligations
Resolve disputes
Enforce agreements

Retention periods may vary depending on the nature of the information and applicable legal requirements.

10. Data Deletion Process

You can request deletion of your account and associated data at any time directly from the app:

Log in to the Pritikin+ app.
Go to Account.
Scroll to the bottom of the page.
Tap “Delete your account” and confirm.

Once confirmed, your account is scheduled for deletion and our team will process the removal of your personal data. If you requested this in error, please contact Pritikin staff immediately.

11. Your Privacy Rights

Depending on applicable law, you may have rights regarding your personal information.

These rights may include:

Accessing information
Correcting information
Requesting deletion
Restricting certain processing activities
Withdrawing consent where applicable

Requests regarding protected health information may be subject to separate procedures described in Pritikin’s Notice of Privacy Practices.

To exercise applicable privacy rights, please contact us using the information below.

12. Children’s Privacy

The App is intended for adults and is not directed to children under the age of 13.

We do not knowingly collect personal information from children under 13.

If we learn that such information has been collected, we will take appropriate steps to delete it.

13. State Privacy Rights

Residents of certain states may have additional privacy rights under applicable laws.

Where required, Pritikin will honor rights relating to:

Access
Correction
Deletion
Data portability
Opt-out rights

Requests may be submitted using the contact information below.

14. International Users

The App is intended primarily for users located in the United States.

If you access the App from outside the United States, you understand that your information may be transferred to and processed within the United States.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

Updated versions will be posted within the App and/or on applicable websites.

Your continued use of the App following the posting of revisions constitutes acceptance of the updated Privacy Policy.

16. Contact Us

If you have questions regarding this Privacy Policy, please contact:

Pritikin Longevity Center
8755 NW 36th Street
Miami, FL 33178
Phone: (800) 327-4914
Website: www.pritikin.com